66% (two thirds) of all LGBTQIA+ youth in Australia experience harassment based upon their identity. (Australian Research Centre in Sex, Health and Society, Writing Themselves In 4: Experiences of harassment. Personal Communication, 2021). This needs to end!

That is why P&G is launching the “Lead With Love” campaign in partnership with Minus18, Australia’s charity for LGBTQIA+ young people.

Source: Australian Research Centre in Sex, Health and Society, Writing Themselves In 4: Experiences of harassment. Personal Communication, 2021

Details on P&G’s donation to Minus18 in Woolworths stores 

Details on P&G’s donation to Minus18 in Priceline stores

Details on P&G’s donation to Minus18 in Chemist Warehouse stores

Details on Olay's donation to Minus18

ABOUT MINUS18 

Minus18 is Australia’s charity improving the lives of LGBTQIA+ youth via life-affirming events, leadership programs, and education for the whole community. 

Through a preventative model of mental health support, we tackle social isolation by creating fun-filled spaces where LGBTQIA+ young people belong and are celebrated.  Youth are at the forefront of our events – and through this we’re equipping LGBTQIA+ young people with the skills they need to be the leaders of tomorrow.

Creating an Australia free from discrimination is a job for everyone, and we can’t do it alone. For schools and workplaces all across Australia, we provide LGBTQIA+ inclusion training and free digital resources to create a world where LGBTQIA+ young people are safe and belong. 

ABOUT P&G

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

P&G’s ongoing partnership with Sydney Mardi Gras is grounded within our broader Equality and Inclusion Strategy. Equality & Inclusion is built into the core of our business to make a meaningful impact for our employees, with our brands, through our partners, and in our communities.

We are committed to building a better world for all of us a world free from gender bias, with equal voice, equal opportunity, and equal representation for all individuals. To championing LGBTQ+ visibility that accurately and authentically portrays sexual orientation, gender identity and expression.

To find out more visit: https://us.pg.com/equality and inclusion/