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January 24, 2023

66% (two thirds) of all LGBTQIA+ youth in Australia experience harassment based upon their identity. (Australian Research Centre in Sex, Health and Society, Writing Themselves In 4: Experiences of harassment. Personal Communication, 2021). This needs to end!

That is why P&G is launching the “Lead With Love” campaign in partnership with Minus18, Australia’s charity for LGBTQIA+ young people.

Source: Australian Research Centre in Sex, Health and Society, Writing Themselves In 4: Experiences of harassment. Personal Communication, 2021

Details on P&G’s donation to Minus18 in Woolworths stores 

Details on P&G’s donation to Minus18 in Priceline stores

Details on P&G’s donation to Minus18 in Chemist Warehouse stores

Details on Olay's donation to Minus18


Minus18 is Australia’s charity improving the lives of LGBTQIA+ youth via life-affirming events, leadership programs, and education for the whole community. 

Through a preventative model of mental health support, we tackle social isolation by creating fun-filled spaces where LGBTQIA+ young people belong and are celebrated.  Youth are at the forefront of our events – and through this we’re equipping LGBTQIA+ young people with the skills they need to be the leaders of tomorrow.

Creating an Australia free from discrimination is a job for everyone, and we can’t do it alone. For schools and workplaces all across Australia, we provide LGBTQIA+ inclusion training and free digital resources to create a world where LGBTQIA+ young people are safe and belong. 


P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

P&G’s ongoing partnership with Sydney Mardi Gras is grounded within our broader Equality and Inclusion Strategy. Equality & Inclusion is built into the core of our business to make a meaningful impact for our employees, with our brands, through our partners, and in our communities.

We are committed to building a better world for all of us a world free from gender bias, with equal voice, equal opportunity, and equal representation for all individuals. To championing LGBTQ+ visibility that accurately and authentically portrays sexual orientation, gender identity and expression.

To find out more visit: and inclusion/

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Minus18 is located on the land of the Yalakut Weelam Clan of the Boon Wurrung peoples, Australia’s First People and Traditional Custodians. We acknowledge their continued connection and contribution to land, water and community, and pay our respects to Elders past, present and emerging. Sovereignty was never ceded; this always was, always will be, Aboriginal land.

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