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On days of significance like Trans Day of Visibility and Trans Awareness Week, all corners of the community stress the importance of being an effective ally to the trans and gender diverse community. It can be difficult to know where to start, though – even with the best of intentions.

Not to worry! We teamed up with LUSH Cosmetics as part of their trans visibility campaign to create a how-to. One that's simple, effective, and ready to help you be a trans ally every day of the year.


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Minus18 is located on the land of the Yalakut Weelam Clan of the Boon Wurrung peoples, Australia’s First People and Traditional Custodians. We acknowledge their continued connection and contribution to land, water and community, and pay our respects to Elders past, present and emerging. Sovereignty was never ceded; this always was, always will be, Aboriginal land.